Anthropic Brand Guidelines Skill
Official skill template for enforcing brand voice, colors, and tone in generated assets.
Installation
git clone https://github.com/anthropics/skills.git anthropic-skills && cp -r anthropic-skills/skills/brand-guidelines .agents/skills/ About this Tool
The official Anthropic brand-guidelines skill demonstrates how to encode brand constraints in SKILL.md so assistants consistently apply tone, style, and visual guidelines in output. Marketing teams can adapt it for internal brand systems and campaign collateral.
Use Case Examples
- Rewrite paid social copy to match house brand tone and banned terms list.
- Enforce approved terminology across homepage, ads, and lifecycle emails.
- Generate campaign variants while keeping brand voice consistent.
MarketCore Editorial Review
MarketCore Editorial Review
Best used as a foundational pattern for teams that need repeatable brand voice across AI-generated work.
Best For
- Brand-safe ad copy drafting
- Editorial consistency checks before publish
- Tone control across multi-channel campaigns
Code Quality
Official repo quality with clear skill structure and stable maintenance velocity.
Limitations
It is a template-style skill, not a complete marketing framework; teams still need to encode their own brand specifics.
Reviewed 2026-04-05
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Score Breakdown
Overall Score
Based on 5 dimensions
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