ClawFu Marketing Skills
172 expert marketing skills as MCP Server — frameworks from Dunford, Schwartz, Cialdini, Ogilvy, and Hormozi.
Installation
claude install-skill guia-matthieu/clawfu-skills About this Tool
A massive collection of 172 expert marketing skills delivered as an MCP Server. Built on proven marketing frameworks from April Dunford (positioning), Eugene Schwartz (copywriting), Robert Cialdini (persuasion), David Ogilvy (advertising), Alex Hormozi (offers), and Chris Voss (negotiation). Each skill includes decision trees, real-world examples, and edge case handling. The largest methodology-driven marketing skill collection available.
Use Case Examples
- Apply Cialdini's persuasion principles to optimize your landing page copy
- Use Hormozi's offer framework to craft an irresistible product offer
- Position your product using Dunford's Obviously Awesome methodology
MarketCore Editorial Review
MarketCore Editorial Review
The gold standard for framework-driven marketing skills. 172 skills built on Dunford, Schwartz, Cialdini, Ogilvy, and Hormozi — real marketing thought leaders, not generic AI prompts. If you want Claude to apply proven marketing theory rather than generate generic copy, this is the pack to install.
Best For
- Apply Cialdini's six principles of persuasion to optimize any marketing asset
- Position a product using Dunford's Obviously Awesome methodology with structured worksheets
- Craft irresistible offers using Hormozi's value equation framework
Code Quality
High methodology fidelity — each skill correctly implements the referenced framework rather than loosely approximating it. Decision trees and edge case handling are included. The MCP server delivery format is well-suited for this volume.
Limitations
Requires familiarity with the underlying marketing frameworks to use effectively. Less useful for execution-only tasks like bulk content generation. Some skills assume significant brand context upfront.
Reviewed 2026-04-01
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Score Breakdown
Overall Score
Based on 5 dimensions
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