A/B Test Setup Skill (marketingskills)
Skill for designing statistically valid marketing experiments with clear hypotheses, sample sizing, and decision criteria.
Installation
npx skills add coreyhaines31/marketingskills --skill ab-test-setup About this Tool
The ab-test-setup skill helps teams structure experiments that avoid common pitfalls like vague hypotheses, multiple simultaneous variables, and early stopping. It is useful for landing pages, onboarding flows, and campaign-level conversion tests.
Use Case Examples
- Plan a homepage hero test with a pre-registered hypothesis and required sample size before launch.
- Define primary, secondary, and guardrail metrics for a trial-signup flow experiment.
- Create an A/B test brief for paid landing page variants without mixing multiple variables.
MarketCore Editorial Review
MarketCore Editorial Review
Strong experimentation baseline for marketing teams that want reliable tests instead of anecdotal wins.
Best For
- Experiment planning with statistical rigor
- Conversion optimization test design
- Campaign and landing page variant decisioning
Code Quality
Clear, practical workflow with emphasis on test discipline and business-aligned metrics.
Limitations
Requires dependable analytics instrumentation and enough traffic volume to produce actionable significance.
Reviewed 2026-04-05
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Score Breakdown
Overall Score
Based on 5 dimensions
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