Customer Research Skill (marketingskills)
Skill for extracting voice-of-customer insights from interviews, reviews, support tickets, and community discussions.
Installation
npx skills add coreyhaines31/marketingskills --skill customer-research About this Tool
The customer-research skill provides a practical research workflow for ICP discovery, persona development, and message validation. It supports two modes: synthesizing existing customer assets and mining external communities for unfiltered language and pain points.
Use Case Examples
- Analyze 30 sales call transcripts to identify top purchase triggers and objection themes.
- Mine Reddit and review sites for recurring complaints to shape positioning and landing page copy.
- Build a confidence-ranked VOC summary to brief paid and content teams before a campaign launch.
MarketCore Editorial Review
MarketCore Editorial Review
One of the strongest marketing skills in this repository: it gives teams a repeatable way to turn qualitative data into practical messaging decisions.
Best For
- Voice-of-customer extraction from interviews, tickets, and surveys
- Persona and JTBD development for campaign planning
- Research-backed messaging inputs for copywriting and launch work
Code Quality
Well-structured, specific, and opinionated workflow with clear guardrails for sample quality, recency, and confidence scoring.
Limitations
Output quality depends on source quality and segmentation discipline; it is a framework skill, not an automated data connector.
Reviewed 2026-04-05
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Score Breakdown
Overall Score
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