Skill

Marketing Psychology Skill (marketingskills)

Skill for applying behavioral science and decision-making mental models to messaging and campaign strategy.

8.3

Installation

npx skills add coreyhaines31/marketingskills --skill marketing-psychology
Platform
Claude Code, Codex, Cursor, Paperclip
Pricing
free
Last Tested
2026-04-05

About this Tool

The marketing-psychology skill translates cognitive biases and mental models into tactical marketing applications. It helps teams frame offers, reduce friction, and improve persuasion quality while keeping recommendations tied to ethical use and audience context.

Use Case Examples

  • Design landing page messaging using social proof, loss aversion, and framing for a trial signup flow.
  • Generate ad angle hypotheses grounded in decision-making biases for creative testing.
  • Audit onboarding copy to reduce cognitive load and improve first-session activation.

MarketCore Editorial Review

MarketCore Editorial Review

Good strategic overlay skill for teams that want stronger persuasion mechanics in copy and campaign design.

Best For

  • Message framing and offer positioning
  • Creative test hypothesis generation
  • Funnel friction reduction via behavioral principles

Code Quality

Solid set of mental models with direct marketing interpretation, making abstract psychology usable in execution.

Limitations

Can become generic if users skip customer context; requires disciplined application to avoid superficial bias stacking.

Reviewed 2026-04-05

Score Breakdown

8.3

Overall Score

Based on 5 dimensions

Installation
9/10
Documentation
8/10
Relevance
8/10
Quality
8/10
Maintenance
9/10

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