MCP Server

Google Tag Manager MCP Server

MCP server for managing Google Tag Manager — create, edit, and deploy tags, triggers, and variables via AI.

Analytics Automation
8

Installation

npm install gtm-mcp-server
Platform
Claude Desktop, Cursor
Pricing
free
Last Tested
2026-04-01
View on GitHub Homepage →

About this Tool

Manage your Google Tag Manager containers through natural language. Create and configure tags, triggers, and variables without navigating the GTM UI. Automate complex setups like GA4 ecommerce tracking (12+ tags with matching triggers and variables) through simple conversational instructions. Supports workspace management, container versioning, and bulk operations. A massive time-saver for marketers managing complex tracking implementations.

Use Case Examples

  • Set up full GA4 ecommerce tracking with tags, triggers, and variables
  • Create conversion tracking tags for a new marketing campaign
  • Audit and clean up unused tags across GTM containers

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SEO Analytics
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Score Breakdown

8

Overall Score

Based on 5 dimensions

Installation
7/10
Documentation
8/10
Relevance
9/10
Quality
8/10
Maintenance
7/10

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