Customer Journey Map Skill (pm-skills)
Skill for mapping end-to-end customer journeys to identify conversion and retention opportunities.
Getting Started
claude plugin install pm-market-research@pm-skills
About this Tool
The customer-journey-map skill structures lifecycle stages, touchpoints, frictions, and opportunities. Marketing teams can use it to align acquisition, onboarding, and retention programs around clearer customer experience flows.
Use Case Examples
- Map trial-to-paid journey to identify churn and drop-off points.
- Align touchpoint messaging across ads, landing pages, emails, and onboarding.
- Prioritize lifecycle experiments by stage-specific friction severity.
MarketCore Editorial Review
MarketCore Editorial Review
Practical journey-mapping skill for identifying where marketing and product handoffs hurt conversion or retention.
Best For
- Lifecycle journey diagnostics
- Touchpoint optimization planning
- Retention improvement strategy
Code Quality
Clear mapping structure with direct applicability to growth and lifecycle teams.
Limitations
Journey maps require periodic updates; static maps degrade as product and channels evolve.
Reviewed 2026-04-05
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Score Breakdown
Overall Score
Based on 5 dimensions
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