GTM Strategy Skill (pm-skills)
Skill for building go-to-market plans with channel mix, messaging, KPIs, and launch timelines.
Getting Started
claude plugin install pm-go-to-market@pm-skills
About this Tool
The gtm-strategy skill from phuryn/pm-skills structures launch planning into practical stages: research inputs, channel strategy, messaging, success metrics, and rollout timeline. It is useful for marketing teams launching new products or entering new segments.
Use Case Examples
- Build a 90-day GTM plan for a new feature launch with channel-specific goals.
- Define message hierarchy and KPI framework before paid and lifecycle campaign rollout.
- Create a launch calendar aligned across product, content, and paid acquisition teams.
MarketCore Editorial Review
MarketCore Editorial Review
Solid strategy skill for teams that need structured launch planning instead of ad hoc campaign execution.
Best For
- Product and feature launch planning
- Cross-channel GTM orchestration
- KPI and timeline definition
Code Quality
Clear staged workflow with practical outputs that map well to real launch operations.
Limitations
Outputs still depend heavily on quality of market inputs and internal customer research.
Reviewed 2026-04-05
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Score Breakdown
Overall Score
Based on 5 dimensions
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