PMM Skillset (Product Marketing Manager)
Claude Code skills for Product Marketing Managers — messaging, positioning, ICP, and launch planning.
Installation
git submodule add https://github.com/Fearofsnakes/pmm-skillset.git .claude/skills/pmm-skillset About this Tool
Claude Code skills designed specifically for Product Marketing Managers. Covers messaging frameworks, positioning documents, ICP definition, launch planning, and sales enablement collateral. Built for PMMs who want AI-assisted workflows for core product marketing deliverables.
Use Case Examples
- Create product positioning documents using proven PMM frameworks
- Define Ideal Customer Profiles with structured analysis
- Build sales enablement collateral for product launch campaigns
MarketCore Editorial Review
MarketCore Editorial Review
The only skill pack in the directory built specifically for Product Marketing Managers. The PMM-specific deliverables — positioning docs, ICP definitions, launch plans, sales enablement collateral — are genuinely distinct from generic marketing skills. Worth installing for any B2B marketing team with PMM functions.
Best For
- Generate a full product positioning document using structured competitive differentiation frameworks
- Define Ideal Customer Profile (ICP) with firmographic and psychographic dimensions
- Create launch kit: press release, sales one-pager, and email announcement
Code Quality
Solid skill files built around real PMM deliverable formats. The positioning and messaging frameworks match what PMMs actually produce in practice. Smaller scope means more focused implementation.
Limitations
Narrower audience than general marketing skill packs. Low GitHub star count (smaller community). Documentation could be stronger for onboarding first-time PMMs who may be new to Claude Code.
Reviewed 2026-04-01
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Score Breakdown
Overall Score
Based on 5 dimensions
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