SecondStep Performance Marketing Skills
23 skills for performance marketing across Google Ads, Meta, LinkedIn, TikTok, YouTube, and more.
Installation
git submodule add https://github.com/0-shiv/secondstep-claude-skills.git .claude/skills/secondstep-claude-skills About this Tool
23 skills for performance marketing spanning Google Ads, Meta Ads, LinkedIn, TikTok, YouTube, GA4, SEO, CRO, Email, and Copywriting across 600+ files. Comprehensive coverage of paid media channels with skills for campaign management, optimization, and reporting. Built for performance marketing teams.
Use Case Examples
- Manage Google Ads and Meta Ads campaigns with AI-assisted optimization
- Create performance marketing reports across all paid channels
- Optimize ad copy and landing pages for higher conversion rates
MarketCore Editorial Review
MarketCore Editorial Review
The most comprehensive paid media skill pack — 23 skills across Google Ads, Meta, LinkedIn, TikTok, YouTube, and GA4. If your primary work is performance marketing, this is the closest to a specialist toolkit that exists in the skill format. The breadth across channels is the key differentiator.
Best For
- Build Google Ads campaign structure with ad group segmentation and keyword themes
- Create Meta ad creative briefs with audience targeting and objective alignment
- Generate GA4 performance reports and identify attribution gaps
Code Quality
600+ files suggests significant effort, but code quality and documentation are below the top tier. The skill files are functional but lack the structured frameworks that distinguish the best packs. Maintenance has slowed.
Limitations
Documentation quality is inconsistent. Lower maintenance activity (score: 4) is a concern for a fast-moving domain like performance marketing where platform changes are frequent. No API integrations — analysis relies on manually provided data.
Reviewed 2026-04-01
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Score Breakdown
Overall Score
Based on 5 dimensions
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