Product Marketing Context Skill (marketingskills)
Skill for creating a reusable product-marketing context document used by downstream marketing workflows.
Installation
npx skills add coreyhaines31/marketingskills --skill product-marketing-context About this Tool
The product-marketing-context skill helps teams build and maintain a shared context file covering positioning, ICP, pains, outcomes, and messaging fundamentals. Other marketing skills in the repository reference this context to reduce repetition and improve consistency.
Use Case Examples
- Create a shared context brief before drafting homepage, email, and paid campaign copy.
- Auto-draft positioning context from repo docs, then refine it with leadership before launch work.
- Keep ICP and messaging assumptions aligned across multiple contributors and AI workflows.
MarketCore Editorial Review
MarketCore Editorial Review
High-leverage setup skill that improves consistency and quality across the rest of the marketing skill stack.
Best For
- Messaging foundation setup for new products
- Cross-team context alignment
- Reusable briefing structure for downstream campaign work
Code Quality
Well-designed workflow with clear storage convention and practical guidance for iterative updates.
Limitations
Value depends on disciplined maintenance; stale context can propagate outdated assumptions into later outputs.
Reviewed 2026-04-05
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Skill for extracting voice-of-customer insights from interviews, reviews, support tickets, and community discussions.
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Skill for planning phased product launches across owned, rented, and borrowed channels.
Score Breakdown
Overall Score
Based on 5 dimensions
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