MCP Server

Google Analytics MCP Server (Official by Google)

Name: Google Analytics MCP Server (Official by Google)
Rating: 9 (1 reviews)
Author: Google Analytics

Official Google Analytics MCP server for GA4 data access and analysis via AI.

Analytics SEO Research

Installation

$ npx @google-analytics/mcp

Platform

Claude Code, Claude Desktop, Cursor

Pricing

free

Author

Google Analytics

Last Tested

2026-04-01

View on GitHub Homepage →

About this Tool

Official MCP server from Google for accessing Google Analytics 4 data. Uses the Google Analytics Admin API and Data API for retrieving traffic, user behavior, and conversion data. Built by Google and documented at developers.google.com. Provides analysis-ready access to website traffic and performance data with schema discovery and server-side aggregation.

Use Case Examples

Pull GA4 traffic reports for marketing performance dashboards
Analyze user acquisition channels and conversion paths
Query website performance data with natural language questions

MarketCore Editorial Review

The definitive way to get GA4 data into an AI context. Built and maintained by Google, this eliminates the unreliability of community-built alternatives. For marketing teams who live in GA4, this unlocks natural language querying against real traffic data — a category of insight that previously required a Data Studio build or manual report exports.

Best For

Natural language GA4 queries: 'what were our top 10 traffic sources last month with conversion rates?'
User acquisition funnel analysis across organic, paid, and direct channels
Content performance analysis connecting blog traffic to goal completions

Code Quality

Google-quality implementation with correct Admin API and Data API usage. Schema discovery enables intelligent query building without requiring users to know GA4's dimension/metric naming conventions.

Limitations

Requires Google Cloud OAuth setup with GA4 property access — non-trivial for users unfamiliar with Google Cloud. Analysis is limited to GA4 properties; Universal Analytics data is not accessible.

Reviewed 2026-04-01

MCP Server